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GINEBRA SAN MIGUEL INC.
store_mall_directory San Miguel Properties Center Bldg., St. Francis St., Ortigas Center, Mandaluyong City
call (02) 841 - 5278 / 09175836673
Ginebra San Miguel Incorporated, makers of the no. 1 selling gin in the world – Ginebra San Miguel, is one of the most successful and enduring brands in the Philippines.
We are engaged in the manufacture and sale of world-class quality alcoholic beverages, and a market leader in the Philippine hard liquor industry.
Ginebra San Miguel Inc. grew out of a family-owned Spanish era distillery. Ginebra San Miguel, the pioneering Philippine gin, was introduced in 1834, which eventually became the company’s flagship brand.
A majority owned subsidiary of the Philippines’ largest diversified conglomerate San Miguel Corporation, Ginebra San Miguel Inc. continues to offer new and innovative products to the ever-changing preferences of its markets, providing more value-for-money options through its growing line of world-class hard liquor products.
Ginebra San Miguel is the Philippines’ pioneering gin. The brand is synonymous to gin in the Philippines, accounting for over 90% of gin sales in the country, and almost 50% of the global market share – making Ginebra San Miguel the world’s largest selling gin.
Ginebra San Miguel was first produced on March 10, 1834 by the Destileria Licorea de Ayala, a distillery located in the old downtown Manila. The brand, already an award winner as early as the late 1900s, was a drink for the colonial elite and wealthy Filipinos.
By 1864, Ginebra San Miguel’s popularity had trickled down to the working-class. To suit the palate of the common folk, Ginebra San Miguel was made stronger and more flavorful.
With its strong alcohol content and soothing flavor, Ginebra San Miguel gained new adherents. And by the turn of the 20th century, the brand became the most sought-after liquor drink in the country.
In 1924, La Tondeña distillery, acquired Destileria Licorea de Ayala. La Tondeña became the country’s leading distiller with Ginebra San Miguel as its flagship liquor brand.
On August 1, 1987, San Miguel Corporation, the country’s largest brewer with interests in food, packaging, and other businesses, acquired La Tondeña Distillery Incorporated in a bid to expand its beverage business portfolio.
Under San Miguel Corporation, Ginebra San Miguel benefitted from access to its new parent company’s vast domestic and international distribution network, further positioning the brand as the country’s leading liquor brand.
In 2003, La Tondeña Distillery Inc. was renamed Ginebra San Miguel Incorporated in homage to the flagship brand and its roots.
At 180 years, Ginebra San Miguel is the epitome of excellence, reaping accolades both locally and internationally since the late 1800s.